Founded in 2016 by Accredited Financial Counselor® (AFC®) Shay Cook, Crusaders for Change®, LLC (AKA C4C) was born from a passion to help people heal the stress and anxiety caused by personal financial challenges. For years, we've empowered individuals and couples to get out of debt, improve their credit, and build a path toward financial freedom.

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As of August 2025, our mission has expanded. We recognized that the same financial stress affecting families was also a "silent tax" on businesses—draining productivity, increasing burnout, and driving up turnover.

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Now, we partner with mission-driven organizations, especially in demanding fields like senior care, to strengthen them from the inside out. By providing expert, confidential financial counseling to their employees, we help create healthier, more resilient, and more productive places to work, building stronger companies and healthier communities one person at a time.