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Financial Planning for the Holidays: Holiday Shopping on a Budget

By Mrs. Shay Cook, CEO & Founder of Crusaders for Change, LLC (C4C) Accredited Financial Counselor® & Financial Fitness Coach®


People tend to spend a lot of money over the holidays. The holiday season can be a joyous time, but it can also be a financially stressful one. Americans typically shell out an average of $866 during the holiday season, according to the National Retail Federation. With gifts to buy, parties to attend, and travel expenses to consider, it's easy to overspend and find yourself in debt come January. To avoid holiday-related financial stress, it's important to plan ahead and create a budget. The holiday season can be a fulfilling period rather than a stress-driven whirlwind… but it takes some planning ahead and some mindfulness!


How to Determine Your Holiday Spending Limits


Setting a realistic budget for the holiday season is essential to avoid financial stress and debt. The amount of holiday debt taken on by Americans who accumulated it in 2023 averaged $1,028 and averaged $1,549 in 2022. Let’s not join those ranks in 2024! To determine how much you can afford to spend, consider the following factors:

  • Your Income: Assess your monthly income and identify any additional sources of income, such as side hustles or part-time jobs.

  • Your Savings: Evaluate your current savings and determine how much you can allocate towards holiday expenses without depleting your emergency fund or other savings goals.

  • Your Debts: Consider your existing debts, including credit card balances, student loans, and mortgage payments. These obligations will affect your available spending power.

  • Your Financial Goals: Think about your long-term financial goals, such as saving for retirement or a down payment on a home. Avoid overspending during the holidays at the expense of your future financial security.


Once you have a clear understanding of your income, savings, and debts, you can set a reasonable budget for your holiday expenses. Remember to be realistic and avoid setting unrealistic expectations that could lead to financial strain.


How to Holiday Shop on a Budget


Let’s walk through some of the most effective strategies for managing time and stress, ensuring the holiday season remains joyous.


Set a Realistic Budget


Determine how much you can afford to spend on gifts, decorations, and other holiday expenses. Once you have a clear understanding of your financial situation, you can start creating a budget for the holiday season.


Here are some tips:


  • Set Priorities: Determine which areas of the holiday season are most important to you, such as gifts, decorations, or travel. This will help you allocate your budget accordingly.

  • Estimate Costs: Research the average cost of gifts, decorations, food, and other holiday expenses in your area. Use this information to create a realistic budget.

  • Be Flexible: Be prepared to adjust your budget as needed throughout the holiday season. If you find yourself overspending in one area, you may need to cut back in another.

  • Consider Using a Budgeting Tool: There are many budgeting apps and software programs available that can help you track your spending and stay on track.


Remember, the goal of setting a budget is to ensure that you can enjoy the holiday season without compromising your financial well-being.


Creating a Gift List: A Step-by-Step Guide


If you intend to buy gifts this year, creating a detailed gift list is essential for effective holiday budgeting. By identifying who you need to buy gifts for and setting a budget for each person, you can avoid overspending and ensure that everyone feels appreciated.


Here are some tips for creating a gift list:


  • Start early: Begin planning your gift list well in advance to give yourself ample time to shop and avoid last-minute purchases.

  • Categorize your recipients: Group recipients into categories based on your budget, such as family, friends, coworkers, and acquaintances.

  • Consider relationships: The type of gift you give should reflect your relationship with the recipient. For close family and friends, you may want to give more thoughtful or personalized gifts. For acquaintances, a smaller or more generic gift may be appropriate.

  • Set a budget for each recipient: Once you have categorized your recipients, allocate a specific budget for each person. This will help you stay within your overall holiday spending limits.

  • Be mindful of gift-giving etiquette: Consider the recipient's preferences, interests, and needs when selecting gifts. Avoid giving gifts that are too expensive or inappropriate.

  • Consider homemade gifts: Homemade gifts can be thoughtful and cost-effective, especially for family and friends.

  • Pool resources with others: If you're shopping for a group of people, consider pooling resources to purchase a larger, more meaningful gift.


Additional Tips to Stick to Your Holiday Spending Budget


  • DIY Gifts: Homemade gifts, such as baked goods, crafts, or personalized items, can be thoughtful and cost-effective.

  • Use Credit Card Rewards: Redeem credit card points or rewards for holiday purchases to save money.

  • Shop early: Start shopping early to avoid last-minute purchases that can lead to overspending.

  • Take advantage of sales and discounts: Look for deals and discounts both online and in-store.

  • Set limits on impulse purchases: Avoid making unplanned purchases that can quickly add up.

  • Use cash or a prepaid gift card: This can help you stick to your budget and avoid overspending.

  • Shop online for the best deals: Compare prices online before making purchases.

  • Consider secondhand shopping: Thrift stores and consignment shops can be great places to find affordable gifts.

  • Don't forget to factor in shipping costs: When shopping online, be sure to factor in shipping costs to get an accurate idea of the total cost.


By following these tips, you can enjoy the holiday season without breaking the bank. Remember, the most important thing is to spend within your means and avoid unnecessary debt. 


Tired of wrestling with your finances alone? Crusaders for Change offers personalized financial counseling to help individuals and couples break free from the stress of debt and the cycle of overspending. Whether you're struggling with credit card debt, student loans, or other financial challenges, our experienced financial counselors can help you develop a customized plan to get back on track. We'll work with you to identify your financial goals, create a budget, and develop strategies for managing debt and increasing your savings.



What’s next: Listen to “Thankful this Thanksgiving,” our podcast on which we discuss our tested insights into handling family stress and financial planning, from sharing hosting duties to having honest conversations about finances with children. We'll guide you through effective strategies for managing time and stress, ensuring the holiday season remains joyous!

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