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The 4 Best Financial Resources for Business Owners and Their Employees

By Mrs. Shay Cook, CEO of Crusaders for Change, LLC (C4C) Accredited Financial Counselor® & Financial Fitness Coach®


young family working on home finances

As a business owner or leader, two organizational goals often overlap: The financial health of your organization and the well-being of your employees. Business owners and leaders are entrusted with steering their companies towards success, and to do so effectively, they need to ensure the financial wellness of both their organization and their employees.


In this article, we'll delve into the four best financial resources that cater to these essential needs, offering a comprehensive overview of tools and strategies designed to empower leaders and gift employees with lasting financial wellness. Proverbs 3:13-14 NIV says, "Blessed are those who find wisdom, those who gain understanding, for she is more profitable than silver and yields better returns than gold." Successful leaders seek out wisdom, understanding, and good resources for their organization and staff. Seeking out financial wisdom helps leaders make sound decisions for not only themselves but their organization’s leaders and staff.


Financial stress can significantly impact an employee’s ability to work and lead effectively. By providing staff with the right financial resources, organizations can help their leaders achieve financial peace of mind, ultimately benefiting both the individual and the company. At Crusaders for Change (C4C), we equip leaders with the knowledge & tools to navigate the financial complexities of both their professional and personal lives, and we want to share some of our favorite resources that could be a starting point for you or for you to gift to the employees in your care.


1. Provide Access to Accredited Financial Counselors® For Your Staff Members

Successful leaders manage their personal finances effectively so they can lead others well. An Accredited Financial Counselor® (AFC®) can provide a wide range of financial services and support to individuals and families, helping them achieve their financial goals and improve their overall financial well-being. A common struggle for U.S. employees is saving money for emergencies or for short to long-term goals. AFCs® can work with your employees to create personalized spend plans that include realistic savings goals. They help identify financial priorities and develop strategies to help their clients manage their money effectively.


Another common cause of employee stress and missed work days is debt. AFCs® assist clients in understanding and managing their debt. They can provide guidance on debt repayment strategies, consolidating loans, and negotiating with creditors to reduce interest rates or monthly payments. When your leaders and staff have a plan in place, they can reduce their stress and distractions and put their focus back to where it needs to be.



2. Provide Access to Financial Education and Workshops

Financial education equips people with the knowledge and skills necessary to make informed financial decisions. Scheduling access to financial workshops is a smart move for employers. It shows that you care about your team’s financial health, and gives a low-risk, easy entry into financial education, and in an interactive and/or fun format! They’re especially helpful for employees who may feel intimidated by scheduling a one-on-one session with a financial counselor but are interested in learning the first steps to financial wellness or more about a specific financial topic. These workshops provide invaluable insights and practical tips on managing finances, setting financial goals, and achieving greater financial wellness. By attending these workshops, employees can learn to:

  • Take Control: Financial workshops empower employees to take control of their finances, rather than feeling overwhelmed or stressed about money.

  • Set Goals: Employees can discover how to set meaningful financial goals and create a spend plan to achieve them, ensuring a more secure financial future.

  • Reduce Debt: Workshops often offer strategies to manage and reduce debt effectively, freeing employees from financial burdens.

  • Build Savings: Employees learn the importance of an emergency fund and how to start saving for unforeseen expenses.

  • Enhance Financial Knowledge: These workshops provide access to expert advice and resources that can help employees make informed financial decisions.

  • Plan for the Future: Through practical financial education presented in fun, engaging ways, employees can better plan for retirement, homeownership, and other long-term goals when they’re given the tools to do so.

Scheduling financial workshops is an investment in employees' financial health and peace of mind, and it's a good first step toward achieving financial success. At C4C, we like to make our workshops a fun event filled with humor, stories, and creativity.


3. Offer Basic Retirement & Investing Education

Are your employees prepared for retirement? Help them navigate the path to a secure financial future by gifting a basic retirement and investing education session with a C4C AFC®. This session is designed to provide essential knowledge and tools to ensure your staff members can retire with confidence.


C4C loves to educate employees on the intricacies of retirement planning, covering critical topics like 401(k)s, IRAs, and other retirement accounts. We'll emphasize the importance of early planning and share tools such as retirement calculators that your employees can use to estimate their retirement needs and create a roadmap to achieve their retirement goals.


Empower your team to take charge of their retirement journey. Invest in their financial well-being today, prepare your employees for a financially secure retirement, and enhance their overall job satisfaction.



4. Provide Company-Sponsored Financial Wellness Programs

Organizations can play a pivotal role in supporting the financial well-being of their executives and leaders by implementing company-sponsored financial wellness programs. These comprehensive programs offer a range of resources, including financial education, counseling, and planning services.


Components of an Effective Financial Wellness Program

Effective financial wellness programs include a combination of financial education, access to an Accredited Financial Counselor®, and tools for tracking and managing finances. These programs are designed to address the specific needs of leaders and employees.


The Positive Impact on Leadership and Employee Productivity

When your staff members have access to financial resources and support, they can focus on their work with greater clarity and confidence. Financial wellness programs play a pivotal role in enhancing leadership effectiveness and overall employee productivity. Here are some of the positive impacts of such programs:

  • Reduced Financial Stress Executives and leaders who participate in financial wellness programs experience reduced financial stress. This allows them to concentrate on their responsibilities without being distracted by personal financial concerns.

  • Improved Decision-Making When leaders are financially literate and have access to expert advice, they make better financial decisions. These informed choices extend beyond their personal lives and positively impact their organizations.

  • Enhanced Employee Engagement When leadership demonstrates a commitment to employee financial well-being through company-sponsored programs, it fosters a sense of care and trust among employees. Engaged and motivated employees are more productive and committed to the organization's success.

  • Greater Job Satisfaction Executives and leaders who are in control of their finances tend to experience greater job satisfaction. They can focus on their career growth and professional development, knowing that their financial future is secure.

  • Enhanced Leadership Reputation Organizations that prioritize the financial wellness of their leaders gain a positive reputation in the industry. This can attract top talent and stakeholders who want to be part of an organization that cares for its people.

  • Increased Financial Literacy Across the Organization As leaders participate in financial wellness programs, they often share their knowledge and insights with their teams. This contributes to a more financially literate workforce throughout the organization.

  • Improved Organizational Resilience Financially healthy leaders are better equipped to navigate economic challenges and uncertainties. Their resilience sets a positive example for the entire organization.

Effective financial wellness programs tailored to the needs of your organization and your employees are an investment that yields substantial returns. These programs not only benefit the individuals directly but also contribute to a healthier organizational culture, increased employee engagement, and improved productivity. By prioritizing financial wellness, organizations can empower their leaders to excel in their roles while fostering a workplace environment that values the well-being of all its members.


If you're interested in financial counseling for yourself, want to host a workshop, or need to discuss what a financial wellness program could look like for your organization, don't hesitate to reach out. We're here to help you create a customized plan that meets the unique needs of your leadership team and employees.


Ready to prioritize financial wellness for your team? Schedule a call with us today.


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