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Financial First Aid: Preparing Your Employees for Unexpected Emergencies

By Mrs. Shay Cook, CEO & Founder of Crusaders for Change, LLC (C4C) Accredited Financial Counselor® & Financial Fitness Coach®



Have you ever been blindsided by an unexpected car repair or medical bill that threw your finances into chaos? Unexpected emergencies can arise at any time, impacting both personal and professional lives. For employees, these emergencies can have significant financial consequences, leading to stress, anxiety, and debt. According to the Bankrate survey of U.S. adults in March 2024, the top cited money-related issue negatively impacting mental health is difficulty paying for everyday expenses, with 59 percent of respondents saying it had a major impact on their mental health.


Now, if you’re already struggling to pay for day-to-day expenses, adding an unexpected and costly event on top of this can really tip the scales into a full-blown financial and personal crisis. That's why it's crucial for businesses to prioritize the financial well-being of their employees and provide them with the tools and resources they need to navigate unexpected challenges. A well-prepared financial plan can save an individual from life's unpredictable moments.


The Importance of Financial Preparedness


A strong financial foundation is essential for weathering unexpected emergencies. When employees are financially prepared, they are better equipped to cope with challenges such as job loss, illness, or natural disasters. This can help reduce stress, improve morale, and enhance overall employee well-being. The Associated Press reported that 69% of households have less than $1,000 in liquid savings as an emergency fund, demonstrating just how tenuous the state of personal finance is in our country. But being financially prepared and resilient is more than just having money in the bank. 


What are the key components of financial preparedness?


Learn how to set up and automate an emergency fund.


Encourage employees to build an emergency fund that can cover living expenses for at least three to six months. At Crusaders for Change (C4C), we go over in detail with employees of any income level the essential elements of an emergency plan and stress the importance of automating savings to achieve your financial goals effortlessly.


Understand and purchase appropriate insurance coverage.


Ensure that your employees are educated on insurance coverage and have access to adequate insurance coverage, including health, life, disability, and property insurance. Life insurance, in particular, is often overlooked. Some employees may need extra help determining what life insurance is appropriate for themselves or their family members. Term life insurance and whole life insurance are two common types of life insurance policies. Each has its own benefits and drawbacks, making it important to understand the key differences before making a decision.


Term life insurance provides coverage for a specific period of time, typically ranging from 10 to 30 years. If you die during the policy term, your beneficiaries will receive a death benefit. However, if you outlive the term, the policy expires, and you receive nothing.


Whole life insurance on the other hand, provides coverage for your entire life, as long as you continue to pay the premiums. In addition to the death benefit, whole-life policies also build cash value over time, which can be accessed through loans or withdrawals.


Develop strategies for debt management.


Help employees develop strategies for managing debt and avoiding excessive financial burdens. At Crusaders for Change (C4C), we understand that financial stress can have a significant impact on employee well-being and productivity. That's why we offer comprehensive financial wellness programs designed to help employees develop effective strategies for managing debt and avoiding excessive financial burdens.


C4C employee financial wellness programs include:


  • Personalized Financial Counseling: Our Accredited Financial Counselors® provide one-on-one guidance to help employees create personalized debt management plans.

  • Interactive Workshops: Our engaging workshops cover a variety of topics, including budgeting, saving, and investing.

  • Online Resources: Access to online tools and resources for financial education and support.

  • Financial Planning: We assist employees in creating a comprehensive financial plan that includes short-term and long-term goals.


The Role of Employers in Supporting Employee Financial Wellness


Employers can play a vital role in helping employees achieve financial preparedness. Here are some strategies to consider:


  • Provide Financial Education: Offer workshops, seminars, or online resources on topics such as budgeting, saving, and investing.

  • Offer Financial Counseling: Connect employees with Accredited Financial Counselors®️ who can provide personalized guidance and support.

  • Implement Employee Assistance Programs (EAPs): EAPs can offer counseling and support for employees facing personal challenges, including financial difficulties.

  • Create a Culture of Financial Wellness: Foster a workplace environment that prioritizes employee well-being and encourages open conversations about financial matters.


Crusaders for Change: Your Partner in Financial Wellness


At Crusaders for Change, we are committed to helping businesses create a more financially secure and resilient workforce. Our comprehensive financial wellness programs can provide your employees with the tools and resources they need to navigate unexpected emergencies and build a strong financial foundation.



Listen to our Podcast, “Rainy Day Ready: Emergency Savings” to discover more about financial preparedness



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