top of page

Why Your Business Should Offer Personal Financial Counseling as an Employee Benefit

By Mrs. Shay Cook, CEO of Crusaders for Change, LLC (C4C) Accredited Financial Counselor® & Financial Fitness Coach®

Man helping woman employee while she takes notes

In today's dynamic business landscape, offering competitive employee benefits is not just about health insurance and retirement plans anymore. Businesses that care about the financial well-being of their employees are discovering the advantages of adding personal financial counseling as an employee benefit. By equipping them with personal financial support resources, you can improve your employees’ performance–an improvement that ripples through all of their interactions. Personal financial counseling and coaching for your employees can improve their personal outlook and interpersonal behaviors. Proverbs 11:25 (NIV) says, "A generous person will prosper; whoever refreshes others will be refreshed." Generosity and care for others, including financial well-being, can lead to loyalty and a positive workplace culture.

Let's explore why your business should consider this valuable offering.

Reduce Financial Stress

Employee financial stress is a common workplace concern. It can lead to decreased productivity, absenteeism, and higher turnover rates. By providing access to personal financial counseling and coaching, you empower your employees to manage their finances more effectively. This, in turn, reduces their financial stress and enhances their focus on their job responsibilities.

Attract and Retain Top Talent

In today's competitive job market, attracting and retaining top talent is crucial for business success. Offering personal finance counseling sets your business apart and makes you more appealing to potential hires. Top candidates often seek employers who genuinely care about their overall well-being.

Improve Employee Loyalty

Employees are more likely to stay with a company that shows genuine concern for their financial health. By offering personal financial counseling, you demonstrate your commitment to their well-being. This creates a sense of loyalty among your employees, leading to reduced turnover and its associated costs.

Boost Workplace Productivity

Financial concerns can significantly affect workplace productivity. When employees are worried about their finances, they may find it challenging to concentrate on their tasks. Personal financial counseling equips them with the knowledge and tools to manage their financial lives better, leading to increased productivity.

Enhance Employee Wellness

Financial well-being is an essential component of overall wellness. By providing access to personal finance counseling, you contribute to your employees' holistic health. This leads to a happier, more engaged workforce.

Cost-Effective Benefit

Personal financial counseling is a cost-effective benefit that can deliver substantial returns. It doesn't require significant financial investment compared to some traditional benefits, yet its impact on employee well-being and workplace performance can be substantial.

Reduce Workplace Conflicts

Financial issues are a common source of stress and conflicts in the workplace. When employees receive personal financial counseling, they are better equipped to manage their finances and make informed decisions. This can lead to reduced workplace conflicts related to financial matters.

Empower Employees

Personal financial coaching and counseling empowers your employees to take control of their financial lives. They gain valuable knowledge about budgeting, debt management, and saving. This empowerment benefits both their financial security and their overall quality of life.

Incorporating personal financial counseling into your employee benefits package is a strategic move that can pay dividends in employee satisfaction, engagement, and overall performance. It demonstrates your commitment to your employees' well-being and sets your business apart as a forward-thinking, employee-centric organization.

By offering this benefit, you're not just investing in your employees' financial health; you're also investing in the long-term success and prosperity of your business. At Crusaders for Change (C4C), we’re proud to stand at the highest level of personal finance professionalism for employee financial wellness programs. Each financial counselor within C4C holds the Accredited Financial Counselorcertification, which has set the highest standards for the field of financial counseling and education. We work with businesses as well as local, state, and federal government organizations as a certified woman-owned and minority-owned small business. Make the move this year to enhance your employee benefits package with personal finance counseling and watch your workforce thrive!



bottom of page